Creative direction for Hermès womenswear show in Shanghai. Over two nights, the event for 2000 key guests featured a 15-minute fashion presentation created in collaboration with artist Sara Cwynar, combining film, choreography, sound and lighting design, and performances by Kelsey Lu and Lucinda Chua. Lane & Associates also oversaw all interior architecture and set design, entertainment, event branding and all digital assets for the event, under the theme ‘a day at the races’.