Concept and creative direction on an engaging integrated campaign to promote the Hermès AW19 and SS19 collections. Set behind the scenes of a theatre production, Hermès on Stage ran across two hero films. The first presented the cast auditioning for roles, the second as a dress rehearsal turned ‘whodunit’. The campaign extended to digital and social assets, an interactive chat-bot and hermes.com, including its own logo design and graphic identity.