Creative direction for an intimate VIP event to launch a Hermès capsule collection. Inspired by the fresh gelato-esque colours of the collection, the event was set in a working gelateria, with a performance created in collaboration with artist Georgina Starr. Lane & Associates delivered set, lighting, sound and graphic design for the event, as well as overseeing the fashion presentation and the experience for 200 guests.

Printed invitation

Lighting by Renegade design. Music by Frédéric Sanchez. Produced by Studio Boume.