Creative direction on Hermès Fit, a campaign highlighting the house’s accessories with an invitation to exercise your style. The 360-campaign featured film, OOH, digital assets, spatial design and immersive events
Hero film directed by Charlotte Wales
A bespoke redrawing and animation of the Hermès logo.
A custom set of icons by George Greaves.
Global out of home campaign. Photography by Charlotte Wales. Illustration by George Greaves.