Creative direction of Frieze, one of the world’s leading arts and media brands, across 30 issues from 2016 to 2021. Collaborators included leading artists and photographers such as Cindy Sherman, Collier Schorr, Roe Ethridge, Viviane Sassen, John Akomfrah, Nathalie Du Pasquier, William Wegman, and Tracey Emin. To coincide with its 30th anniversary, Lane & Associate oversaw a rebrand of Frieze to unify its various businesses, publications, platforms and programs under a consistent visual identity system.