Creative direction for the Burberry Summer 2025 campaign. Launched just in time for Valentine’s Day, the campaign celebrates love, London and cinema with a homage to great British romantic comedies. An urban fairytale of humour, optimism and the unpredictable weather, London in Love features an A-list cast including Kate Winslet, Richard E. Grant, Naomi Campbell, Nicholas Hoult, Jodie Turner-Smith, Son Suk-ku, Aimee Lou Wood, David Gandy and Liu Wen. Comprising a hero film, 6 vignettes and stills campaign with additional social content, the campaign by Lane & Associates ran across cinema, print, digital and OOH.
Hero film. Written and directed by David Lane. Cinematography by Benoît Delhomme. Voice over by Kate Winslet. Music by Prefab Sprout.
Creative Direction: Lane & Associates David Lane, Sam Hall, Hector Aponysus, Chloé Dixon-Goulden and Jordan Weaver. Directed by David Lane Cinematography: Benoît Delhomme Production Design: Arthur de Borman Gaffer: Ian Barwick Produced by Holmes Production Lane & Associates EPs: Julie Mathieu & Jules Dieng (Colors) Chief Editors: Jojo King (Cabin Edit) & Noa Livnat (Pundersons Gardens) Sound Design: Raphaël Ajuelos (Concret Form) Colour Grading: John O’Riordan (Pundersons Gardens) Colors Coordinator: Alice Brassard Post Producer: Pauline La Vaguerèse Postproduction & CGI Senior Manager Burberry: Robert Norman Assistant Editors (Cabin): Kao Cheng Kai, Megan Heard Cabin Producers: Grace Hammerstein, Caylee Banz Cabin EP: Ruth Minkley Pundersons Gardens Producer: Grace Conway Pundersons Gardens EP: Thomas Viney