is a creative agency founded in London by David Lane. Through film, image, words and experiences we create original, emotive and timeless work for some of the world's most creative and forward-thinking clients.

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creative direction, film, advertising, brand identity, digital, packaging, spatial design, art buying and artist collaborations, editorial design, copywriting, editing and publishing.

Services

Hermès, Del Core, Frieze, Nike, The National Portrait Gallery, Google, Ally Capellino, LVMH, Stella McCartney, L’Oréal, Adidas, Selfridges, 

Clients

studied at Central Saint Martins in London. He is an award-winning creative director – and the founder of Lane & Associates as well as the creative director of the food, arts and culture journal 

. From 2016 to 2021 he was the creative director of Frieze. Since 2017 he has collaborated closely with French luxury design house Hermès, creating films, campaigns and events. His work has been covered in publications such as 

 and exhibited globally, including at the Design Museum in London. He has judged numerous industry awards and been invited to speak at creative seminars and conferences worldwide. He is a contributing editor to 

, and has written for publications such as 

. As a visiting lecturer, he has taught at leading arts institutions including Central Saint Martins, ECAL and the London College of Fashion.

David Lane

The studio collaborates with an ever growing network of photographers, directors, artists and stylists including Cindy Sherman, Collier Schorr, Roe Ethridge, Viviane Sassen, Tyler Mitchell, Jonas Lindstroem, Charlotte Wales, Mark Peckmezian, Chris Rhodes, Charlie Engman, Harley Weir, Heji Shin, Dan Tobin Smith, Carlotta Guerrero, David Shrigley, Katie Burnett, Charlotte Collet, Jack Davidson, John Akomfra, Bobby Doherty, Carlos Nazario, Bloomers & Schumm, Tom Johnson, Francesco Clemente, Arnaud Lajeunie, Ibrahim Kamara, Frank LeBon, Scheltens & Abbenes and Rachel Thomas among others

Collaborators

Hermès men's ties campaign, Spring / Summer 2017

Hermès men's ties catalogue, Autumn / Winter 2017

Del Core ‘Women and Clouds’ imagery, 2021

Del Core ‘Women and Clouds’ pre-show imagery, 2021

Del Core ‘Collection Zero’ imagery, 2021

Del Core ‘Collection Zero’ pre-show imagery, 2021

Frieze London and Frieze Masters campaign, 2021

 issue no.197, 220 and 201 covers, 2019–21

 issue no.202, 205 and 198 covers, 2019–20

 London issue no.1 and 2 covers, 2018–19

 spreads from issue no.5, 2, 10, 2014–2017

Ally Capellino ‘Life Drawing’ campaign, Autumn / Winter 2018

Ally Capellino ‘Back to School’ campaign, Spring / Summer 2017

Ally Capellino ‘Bird Watching’ campaign, Autumn / Winter 2020

Ally Capellino ‘Weather Rapport’ campaign, Autumn / Winter 2021

Ally Capellino ‘The Kitchen Chronicles’ campaign, Autumn / Winter 2017

Ally Capellino ‘Team Building’ campaign, Spring / Summer 2020

 Issue no.1 ‘Radical Luxury’ posters, 2018